LOWELL – A new public media campaign encouraging Beaver Lake visitors to take care of their drinking water source features a unique spokesperson – an animated bathtub toy.
“Give Beaver Lake a Break” is the theme of ads on area TV, radio, newspapers and movie theater screens throughout the summer, says Beaver Water District Director of Public Affairs Amy Wilson. The ads star an animated rubber duck character as well as local residents shown fishing, hiking and enjoying Beaver Lake’s parks.
“The Water District wanted to communicate simple practices everyone can do to help protect the lake’s water quality,” Wilson said. “We decided that our rubber ducky would be a fun and original way to get our audience’s attention.”
One commercial encourages lake visitors to properly dispose of waste, including trash, human waste and pet waste. The animated duck swims into view saying, “Did you know Beaver Lake is where our drinking water comes from? It just makes sense to keep trash and other waste out of the water.” Boaters are shown collecting floating trash from the lake’s surface, a hiker is shown entering a park lavatory, and a dog owner is shown bagging and disposing of pet droppings.
In another ad, the duck says, “It’s fun to feed the waterfowl on Beaver Lake, right? Wrong!” A scene of a family tossing breadcrumbs into the water is rewound, so the bread flies back into their hands. The voiceover explains that feeding ducks and geese can disrupt their natural foraging instincts, and lead to overpopulation, malnutrition, and more animal waste in Northwest Arkansas’ drinking water source.
Wilson added that Beaver Water District provides detailed fact sheets (called “Quack Sheets”) on their website, bwdh2o.org, which contain additional information about protecting Beaver Lake’s water quality.
Beaver Water District supplies drinking water to more than 300,000 people and industries in Fayetteville, Springdale, Rogers, Bentonville and surrounding areas. These cities then resell the water to surrounding towns and communities. The District’s mission is to serve our customers’ needs by providing high quality drinking water that meets or exceeds all regulatory requirements and is economically priced consistent with our quality standards. For more information, visit www.bwdh2o.org.